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Do’s and Don’ts of Using Social Media

October 25, 2011

        A few weeks ago, I gave a presentation on the goldmine and minefield of social media.  I wanted to share really quickly the slide re: basic Do’s and Don’ts of social media use, as a professional or as a business owner.  I speak from personal experience. I also polled my friends/colleagues on Twitter, LinkedIn and Facebook, and I relied on content in Amanda Ellis’s book 6P’s of the Big 3

DO’s

•Add value, inform
•Be authentic
•Demonstrate expertise
•Include personal comments to humanize
•Comply with any corporate policies (logo, branding, disclosures, disclaimers)
•Think 2X before sending anything
•Be respectful
•Remember you are likely monitored
•Use privacy controls
•Try to focus on a NICHE.
 
DON’T’s
•Be negative
•Disparage anyone period.
•Give away too much location/personal data
•Mention politics/religion
•Spam
•Be insincere
•Send auto responses
•Make a blatant sales pitch
•Forget your acts may be imputed to employer
•Swear
•Refer to client confidential info
 
 Some of these items are controversial.  Others are basic common sense.  What would you add to this list?
One Comment leave one →
  1. January 19, 2012 8:58 pm

    Proofreading is really important too. Nothing kills your social networking credibility faster than typos and poor grammar.

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