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Accountability to Yourself: Maintaining a Journal of Business Development Efforts

October 4, 2010

I listened to another podcast of Cordell Parvin ( yesterday while running/walking around the block.  Cordell interviewed one of his lawyer clients, Tricia DeLeon, a partner in a Texas law firm.

She said that she,with Cordell’s encouragement, started to keep a journal in MSWord of her business development/marketing efforts, putting the electronic pen to paper of everything she does to market herself and her firm.  I love the idea of it.

I have always been a big fan of journaling and things to do lists and writing generally.  These writings create accountability, bringing to your consciousness exactly what you do each day to achieve a goal that you set.

Found this quote on the internet:

“Accountability-actions toward or involving others that reflect the integrity of the person you want to be.”

I remember in law school I did this charting/journaling sort of obsessively in respect of behaviors I wanted to stop or start doing (i.e., stop saying the word “like”, read at least the front cover of the New York Times, etc. … you get the picture).  I called it a “Ben Franklin chart” (got the idea from the book The Autobiography of Benjamin Franklin).  So Tricia and Cordell are basically encouraging lawyers to do something similar re: one’s own marketing/business development endeavours.

You hear often that you should have your own business plan for yourself no matter where you are working, no matter whether you are an owner or not.   I think that just taking this first step to keep a record of what you do (or don’t do) every day is an easy start.

So just so you can see how it works, here is the beginning of my track record:


  • Sunday-10/3/10-listened to Cordell Parvin’s podcast while running; set breakfast appointment via LinkedIn with venture capitalist who is visiting Pittsburgh in October
  • Monday-10/4/10- started MSWord “Track Record” journal re: business development efforts; listened to daily WSJ podcast; wrote blog post re: maintaining a “Track Record”; updated LinkedIn post re: filing proof of claim for client.

Hopefully, I will continue to maintain it.  GOOD LUCK EVERYONE!! I hope this gets your marketing wheels rolling.

2 Comments leave one →
  1. October 4, 2010 7:29 pm

    This is the first time I have read your blog. I like this post and will pass it along to my coaching clients and friends (and my oh so vast Twitter following) as part of my daily rap on building a personal, and portable, business plan. This kind of simple suggestion (of which Cordell is also a master) is the best form of encouragement. I look forward to your tweets and posts.


    • October 4, 2010 7:38 pm

      thanks so much betsy, i just followed you on twitter, added you on linkedin and joined your FB page. Do you know Denise Seastone Kraft? We worked together in Wilmington, DE!

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